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About My Loved Ones
We help people make their legacy visible
My Loved Ones helps people preserve what matters, share their wishes with loved ones, and make their future goodwill visible today — with letters, life lessons, and public Legacy Pledges.
Many people pass on having left almost nothing personal behind. No one helped them preserve those words, thoughts and wishes in time. We want to change that — so you don’t wait for “someday”, but take a small step today.
Legacy is not only what we leave behind.
It’s what we give to other people.
Sergei, founder of My Loved Ones
A personal story
Why I built this
My name is Sergei. I am 45. My mother is 76. My son is 6. This gap between generations made me think about what I can still preserve about my mother — and what I would one day like to pass on to my son.
Twenty years ago my father passed away. Almost nothing was left of him: a few photographs and memories that grow fainter every year. I don’t know what he thought about life, what lessons he wanted to pass on, or what words he never got the chance to say.
I don’t want my son to feel the same emptiness one day.
I’m not a lawyer or a financial adviser. I saw, in technology and AI, a chance to do something truly important — for myself, my family, and other people. That is how My Loved Ones was born.
Who it’s for
People with words to say
Who want to tell those they love what matters most.
Parents
Who want to leave their children their lessons and values.
Adult children
Who want to preserve their parents’ story.
Legacy-curious
Who think about legacy but don’t know where to start.
Charities
Who want to gently develop legacy giving.
Partners
Working in philanthropy, fundraising or family legacy.
For charities
A softer first step for nonprofits
Many supporters aren’t ready to write a will — but they are ready to say “this organisation matters to me.” We help you spot them earlier and build a lasting connection.
- A page for your organisation in the catalog
- A unique link to your campaign page
- A form for collecting Legacy Pledges
- Ready-made texts and images
- Materials for email campaigns
- Consented legacy-intent leads
We don’t promise future inheritances, we don’t create wills, and we don’t take a percentage of donations or inheritances. We simply help make the first step easier.
Why public pledges matter
One person says: “I want part of my legacy to go to a good cause.” Someone nearby thinks, for the first time: “And what do I want to leave behind?”
That’s how a cultural shift begins. This is not pressure — it’s an example. Our mission is to make legacy giving a new norm.
1% that can inspire billions.
Start with one small step
You don’t need to wait for the perfect moment. One letter. One life lesson. One percent for the good of others.
Contact us
Questions about a pledge, a free pilot for your charity, or a partnership? We'd love to hear from you.
Legacy Pledges, letters and other My Loved Ones materials are not a legal will and do not replace advice from a lawyer. You decide what to write, what to share, and which organisation to choose.