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Legacy Pledge Platform

My Loved Ones

Make your legacy visible today

77% of us would leave something to charity, but only 22% ever put it in a will. Don't wait for "someday", start with 1% pledge to inspire billions.

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My Loved Ones

Legacy Pledge · now

I'm making my legacy visible today. Here's my pledge to inspire billions.

Tap the highlighted words to personalise your pledge — or leave it as “charity”.

Legacy Pledge Campaign

I, , pledge at least % of my legacy to .

Join me. Make your legacy visible today.

mylo.family

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Free·No account·Not legally binding
This is not a legal will and does not replace legal advice. It is a non-binding expression of your charitable intent to inspire other people.

Not sure which organisation to choose?

You can name a specific charity now — or leave it open and choose the cause later.

Browse the catalog

What you receive

Your Legacy Pledge Kit

One click builds everything you need to make your promise public — beautifully.

Make your legacy visible — don't wait

Social media card

Your personalized pledge image, ready to post.

Profile badge

"I Pledged for Good" — your photo in the frame.

Social banner

Sized for LinkedIn and Facebook covers.

Post text

A ready-to-use caption that explains your pledge.

Note to loved ones

A calm letter for your family or closest people.

The idea

What is a Legacy Pledge?

It's not about death. It's about making your values visible while you're here.

1

A statement of goodwill

A simple, public expression of a wish you hold today — no forms, no lawyers.

2

Not a legal will

It does not replace proper estate planning. It points the way and makes your intention known.

3

A first step

It helps the people you love understand what matters to you — and how to honour it.

Sergei, founder of My Loved Ones

From the founder

I built My Loved Ones to make the Legacy Pledge a new social norm — so leaving a little to a cause you love becomes an ordinary, visible act, not a rare one.

Sergei · Founder

More about us and why
77%

would leave something to charity

22%

ever actually put it in a will

1%

is all it takes to start, today

Source: Remember A Charity consumer benchmark study (2023).

Why it matters

Good intentions often stay invisible

Many of us care about a cause we would love to support one day. But "one day" is easy to postpone. A will feels formal. A family conversation feels awkward. So the wish usually stays unsaid.

Before

I should think about this someday.

After

My loved ones know what matters to me.

What people say

The 1% that stays with people

A small, public promise — and what it can mean.

Marta

Marta

Entrepreneur

I'd given to causes for years, quietly. Making my pledge public — pointing at what I believe in — felt like the most honest thing I've done.
Leo

Leo

Student

I don't have much yet — but 1% of whatever I leave one day? That I can promise now. It took two minutes and it felt good.
Henry

Henry

Retired teacher

At my age you think about what lasts. My pledge is a small line, but it says exactly what I stood for — my grandchildren will read it one day.
David

David

Small-business owner

No forms, no lawyers, no pressure. I named the cause I love, my family keeps the rest, and now it's out in the open.
Sofia

Sofia

Nurse

I see every day how much good a little help does. Pledging 1% made my values part of my legacy, not just my week.
Clara

Clara

Homemaker

I showed my kids my pledge card. It started the best conversation we've ever had about what actually matters to us.

Illustrative examples — composite voices, not specific individuals. We'll replace these with real, consented stories as pledgers choose to share them.

The honest answers

Questions people ask

A public pledge can feel new. Here's what it really means.

?

Does this obligate me to anything?

No. A pledge is not a will and not a legal document. It obligates neither you nor your loved ones — it is simply an expression of your wish, made public to inspire others.

?

What if my loved ones think something is wrong?

They won’t. You share it as part of a public campaign, and we email you a note explaining it that you can forward to your family — so everyone understands it’s about your values, not your health.

?

What if I change my mind?

No problem — change it as often as you like. Nothing here is binding; only a real will is legally effective. Your pledge stays a public expression of your goodwill, nothing more.

Privacy & control

You stay in control

Your page is unlisted

Your pledge page is unlisted — only people you share the link with can see it.

The charity hears from you only if you ask

Your details are shared with an organisation only when you tick the optional box.

Your files are not stored

Your photo and kit are generated temporarily and deleted after delivery.

For charities

For charities and nonprofits

Join the campaign and help your supporters make their future goodwill visible today.

  • A profile page
  • A campaign link
  • Ready-to-use social texts
  • Anonymous pledge statistics
  • Consented legacy leads
  • A monthly report

Good to know

Questions & answers

No. A pledge is a public expression of your wish, not a legal document.

Make your legacy visible today.

Start with 1%. Leave more if you wish.